PROJECT

Louise Linderoth  – JEans for every body

 

Jeans are for everyone — and for every body! And what better feeling than finding the jeans that fit you so well? We know how hard it is to find that perfect denim match. Altogether with the visionary fashion designer Louise Linderoth we created a completely new kind of denim, our Loui, the progressive and inclusive jeans designed for the seated body position.

WE NEED TO CHALLENGE THE FASHION INDUSTRY TO MAKE IT MORE INCLUSIVE
— Louise Linderoth

This super skinny and stretchy unisex denim challenges the traditional denim construction, so everyone can wear denim with all the ease and comfort whilst perfectly adapting to your seated body position. With extra seams, no pockets, and a sky high fit with a curved lining, these jeans are set to become easily your new favorites.

And now, bringing together a diverse cast as the faces for our new Loui jeans, we explore what #jeansforeverybody means.

Put on that perfect pair and carry on with your everyday life with all the comfort and style in the world. Whether that is working 9 to 5, watching Netflix on the couch or a dirty night out. No matter which body type, your jeans stay put, we believe it should be as simple as that.

 

Product details

Super skinny fit designed for a seated body position. Specially constructed with a very high back rise and a low front rise to maximize the comfort while seated for longer periods. The skinny legs, have a raw hem. The style is based upon the best-selling Dr. Denim style Lexy.

  • Super stretch

  • 97% Cotton, 3% Elastane

  • Designed without pockets

  • Raw hems

  • Decorative seams on the leg

 

Available at

 

 

 

 

 

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